Grace Period for Lapsed App Subscription in Apple Store Launched
Apple users always face issues with an automated payment system. Be it the issue with Debit card or Credit Card expiry, invalid card, payment gateway issues, or anything else; the users get problems with app subscription. As there is no recurring payment is made to the app developer, the users cannot use the premium features of the same. That’s why Apple has changed the App Store subscription settings and is allowing the Grace Period. With the Grace Period, the users can repay the subscription amount in a given time and still use the premium features.
Previously, the users would not get access to premium features of the App if the automatic payment fails. Most commonly, the issues are with the expired debit/credit cards, payment gateway issues, insufficient balance, and others. Due to these issues, the app developers missed the subscribers base and revenue. To counter this problem, Apple will allow the grace period for regular App subscribers. The feature is opt-in for the developers. The app developers will have to enable the option so that the Users can get the benefits of the Grace Period. The developers can enable this feature from App Store Connect, which is the platform for managing the App Store apps.
In the new Grace Period option, Apple will retry to collect the payment within six or sixteen days of subscription renewal failure. If the Subscription is weekly, then the company will provide six days of the grace period, and if Subscription is monthly, then the App will provide sixteen days of the grace period. Within the grace period, users can use all the premium features without any issues. Also, he can manually clear the charges or let Apple do it by themselves. Amongst the top 100 grossing apps on Apple App Store, nearly 70% rely on in-app subscriptions. So, this Grace Period option is going to help them retain the subscribers.